About 30% of Facebook’s Advertising Revenue, Or $375M, Came From Mobile Platforms

Posted: May 1, 2013 in Uncategorized


Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads.

That’s up from last quarter, when Facebook said it made 23 percent, or $305.9 million, from mobile ads. So this is a nice 22.5 percent quarter-over-quarter increase in mobile advertising revenue.

Because Facebook now sees about three quarters of a billion users per month on mobile devices, the company has to make a commensurate amount from these platforms. Analysts and investors are closely watching to see how well Facebook makes this leap from desktop-based ads to mobile ones.

Unlike Apple and Google, Facebook doesn’t own its own smartphone OS or sell its own hardware. It doesn’t have a way to earn a cut of app sales or in-app purchases like…

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