As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook

Posted: April 12, 2013 in Uncategorized


Just 3 percent of small business ad spend goes online right now, but that’s going to change, and Facebook wants to become these merchants’ channel of choice. There are already 2 billion connections between people and small businesses on Facebook, and their Pages get 645 million views and 13 million comments a week, Facebook announced today. The challenge for Facebook is now educating moms and pops, and simplifying its ad tools.

Facebook is entering the next phase of its small business education program, which it launched in 2011 with the National Federation of Independent Business and the U.S. Chamber of Commerce. This Saturday, Kirsten Bury of Facebook’s small business team will hit the street in the small town of Dixon, Illinois to raise awareness and spread understanding of Facebook’s marketing tools.

Currently Facebook’s ad businesses is predominantly supported by big businesses, which, according to a recent BCG study, spend 16 percent…

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