Kinvey Launches Enterprise Back-End Service For Building Mobile Apps That Move Data From Salesforce, Oracle And Other Sources

Posted: March 20, 2013 in Uncategorized

TechCrunch

On one day, the software runs on complex hardware systems behind the firewall. The next it is software operating as a service in the cloud. And so explains Kinvey, a startup that today announced a way for enterprise customers to scrap their hand stitched, back-end systems running middleware for a service that does it for them in a cloud environment.

The new Kinvey For Enterprise back-end as a service (BaaS) platform allows developers to build mobile apps that can authenticate users and securely read, edit and publish data to and from enterprise data sources, such as Salesforce.com CRM and Oracle.

Kinvey_Enterprise_Edition_ScreenShot

Before, middleware ran inside the data center, often on proprietary software that locked customers into one vendor. Data now needs to pass freely between data centers and public cloud services across any number of applications. In these “heterogeneous,” environments, mobile apps changing everything. A company may use Sharepoint and…

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